Tool · Free · No email required
What is a better ranking actually worth to you?
Set your services, your job count and your average ticket. The tool converts a visibility lift into additional booked jobs, shows the arithmetic on screen, and then divides the program cost by those jobs so you can see what one more booking costs. Nothing is hidden and nothing is emailed unless you ask.
Cheapest program $65/mo
Contract length None
Setup fee Waived
01 / 06
Run your own numbers
Every figure is editable. The blended ticket is the average of the services you pick, and it is shown rather than hidden, so the result is never a black box.
Step 1 Which services do you offer?
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Step 2 Your numbers
Step 3 · What better visibility is worth
$18,144
A year
60 jobs × 45% from search = 27 jobs · 20% lift = 5.4 additional jobs/mo · $280 blended ticket = $1,512/mo · $18,144/year
Step 4 · The comparison
The Silver program is $125 a month, or $1,500 a year.
$23 Per additional job booked
02 / 06
Why cost per job is the only number that matters
Agencies quote monthly retainers because a retainer sounds like a budget line. An operator does not think in budget lines. An operator thinks in jobs.
If a program costs $235 a month and produces five additional jobs, each of those jobs cost $47 to acquire. On a $340 blended ticket that is a fourteen percent acquisition cost, before you count the repeat visit, the referral, or the protectant upsell that a first job usually opens.
Compare that with what you already pay elsewhere. A lead from a shared marketplace often costs $40 to $90 and arrives at three other cleaners at the same time. A door hanger campaign has a response rate you can rarely measure at all. Search-sourced work arrives already looking for you, at your own price.
The number also tells you when to stop. If cost per additional job climbs above roughly a quarter of your ticket, either the program is too large for your current volume or your conversion problem is on the phone rather than in the search results. Both are worth knowing before you spend more.
That is why the calculator drops to an honest recommendation under $15,000 of modeled annual value. At that volume, the answer is the $65 or $125 program and a review engine, not a large authority build.
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Two worked scenarios
These are the calculator run at two common shapes of business. They are modeled, not client results, and they use the same defaults you can see and change above.
Jobs per month 70
From search 45%
Visibility lift modeled 20%
Additional jobs per month 6.3
Blended ticket $340
Additional revenue per year $25,704
Illustrative scenario built from the calculator on this page. Not a client result.
Jobs per month 25
From search 40%
Visibility lift modeled 20%
Additional jobs per month 2.0
Blended ticket $280
Additional revenue per year $6,720
Illustrative scenario built from the calculator on this page. Not a client result.
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What the tool deliberately leaves out
A model that flatters itself is worthless. Four things are missing on purpose, and three of them work in your favor.
- Repeat business. A first job in a good neighborhood often becomes an annual one.
- Referrals. The strongest source in this trade, and the hardest to model honestly.
- Upsells. Protectant, deodorizer, tile add-ons and rug work all sit on top of the ticket.
- Your cost of delivery. Real, and it works against the figure rather than for it.
Left in, the first three would roughly double most results. That is exactly why they are out.
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Questions
Ask a harder one. Call 424-666-2202 or send it through the contact form and you will get a straight answer, including no.
Where does the twenty percent lift come from?
It is a deliberately conservative default, not a promise. Moving from the bottom of page one into the map pack for the terms that matter in your ZIP codes usually shifts more than twenty percent of search-sourced work, but we would rather the number under-promise. Set it to whatever you believe, including five percent.
Why does the calculator ask for average ticket instead of revenue?
Because ticket and job count are the two numbers you already know. Annual revenue hides the thing that matters here, which is whether an additional booked job is worth more than what the program costs. Cost per additional job answers that in one figure.
What if my share from search is very low?
Then the honest answer is that search is not currently your channel, and the calculator will show a small number. That is useful information. Repeat customers and referrals may be carrying you, in which case reviews and profile work matter more than authority building does.
Does the annual figure account for the cost of the extra work?
No, and it should not. It shows additional booked revenue, not profit. Subtract your own cost of delivery, and remember that additional jobs inside an area you already drive carry very little additional drive time, which is why route density matters.
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Now see what it costs.
You have the value. The other half is the price, which is on one page with no forms in front of it. If the two do not work together we would rather you found out here than in month three.
carpetcleaningseo.company
A service of Ultra SEO Solutions, since 2009. Ste 1200, 1309 Coffeen Avenue,
Sheridan, WY 82801. No local
offices. Not IICRC certified.